Privacy policy

This Privacy Policy explains how Magick Design OÜ, trading as The Busy Wall, collects, uses, stores, and protects personal information when you visit our website, place an order, contact us, or subscribe to our emails.

Throughout this policy, “we”, “us”, and “our” refer to Magick Design OÜ / The Busy Wall.

Website: thebusywall.com
Email: info@thebusywall.com
Company: Magick Design OÜ
Registered in: Estonia
Registration number: 14813114
VAT: Not VAT registered

For questions about this Privacy Policy or your personal information, contact us at info@thebusywall.com.

1. Personal information we collect

We collect personal information when you interact with our website, place an order, contact us, create a customer account, or subscribe to marketing emails.

This may include:

  • your name
  • email address
  • billing address
  • shipping address
  • phone number, if provided
  • order details
  • payment and transaction information
  • customer account information, if you create an account
  • messages, emails, or other communications you send to us
  • return, replacement, or customer support information
  • marketing preferences, if you subscribe to our emails
  • IP address
  • browser type
  • device information
  • cookie data
  • website usage and interaction data

We collect only the information needed to run the shop, process orders, provide customer support, meet legal obligations, and improve the website.

2. How we collect personal information

We collect personal information in several ways:

  • directly from you, when you place an order, contact us, subscribe to emails, or create an account
  • automatically, when you browse the website through cookies and similar technologies
  • from service providers that help us operate the website, process payments, fulfil orders, deliver parcels, prevent fraud, or manage communications

3. How we use personal information

We use your personal information to:

  • process and fulfil orders
  • take and process payments
  • send order confirmations, shipping updates, and customer service messages
  • provide customer support
  • manage returns, replacements, damaged orders, incorrect orders, or lost shipments
  • detect, prevent, and investigate fraud or misuse of the website
  • maintain and improve the website
  • understand how visitors use the website
  • comply with tax, accounting, legal, and consumer protection obligations
  • send marketing emails, if you have subscribed or otherwise given permission
  • manage unsubscribe requests and marketing preferences

We do not sell your personal information.

4. Legal basis for processing

Where the General Data Protection Regulation applies, we process personal information on the following legal bases:

Contract
We use your personal information to process your order, take payment, arrange production and delivery, provide order updates, and handle customer service.

Legal obligation
We may need to keep and use certain information to comply with tax, accounting, consumer protection, dispute resolution, and other legal requirements.

Consent
We use consent for email marketing and for certain cookies or tracking technologies where consent is required.

Legitimate interests
We may use personal information where necessary for our legitimate business interests, including operating the website, improving the shopping experience, responding to enquiries, preventing fraud, protecting the website, and maintaining business records. We only rely on legitimate interests where those interests are not overridden by your rights and freedoms.

5. Shopify

Our store is hosted on Shopify. Shopify provides the ecommerce platform that allows us to operate the website, display products, process checkout, manage orders, and communicate with customers.

When you visit the website or place an order, Shopify may process personal information on our behalf and, in some cases, for its own purposes as described in Shopify’s own privacy documents.

You can read more about Shopify’s privacy practices through Shopify’s official privacy information.

6. Payments

Payments are processed securely through the payment methods available at checkout.

We do not directly store your full payment card details. Payment information is handled by payment service providers that process transactions securely.

We may receive limited payment-related information, such as payment status, transaction reference, billing details, and fraud-screening results, so we can process and manage your order.

7. Order production, fulfilment, and delivery

To produce and deliver your order, we share the information necessary to complete fulfilment and shipping.

This may include:

  • your name
  • shipping address
  • email address or phone number, where needed for delivery updates
  • order details
  • product details
  • delivery method
  • tracking information

This information is shared only as needed to produce, pack, ship, deliver, track, or resolve issues with your order.

8. Email marketing

If you subscribe to our email list, we may send you emails about new prints, collections, offers, shop updates, and studio notes.

You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us at info@thebusywall.com.

Transactional emails, such as order confirmations, shipping updates, return messages, and customer service replies, are not marketing emails. We send them because they are necessary for your order or enquiry.

9. Cookies and similar technologies

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to work properly. These may support functions such as checkout, security, cart contents, customer accounts, and site navigation.

Other cookies may help us:

  • understand website performance
  • see how visitors use the site
  • improve the shopping experience
  • remember preferences
  • measure marketing activity, where enabled
  • show relevant ads, where enabled

Depending on your location, certain cookies may only be used with your consent.

You can manage cookies through the cookie banner.

10. Analytics and advertising

We may use analytics or advertising tools to understand website traffic, improve the shop, measure marketing performance, or show relevant content.

These tools may collect information such as your IP address, device information, browser type, pages viewed, products viewed, actions taken on the website, and referral source.

If we use advertising pixels or similar technologies, they will be managed according to applicable cookie consent requirements.

Current tools used:
Shopify Analytics, Google Analytics, Meta Pixel, Pinterest Tag, Omnisend.

11. Service providers

We use service providers to help operate the shop and provide our services.

These may include providers for:

  • website hosting and ecommerce platform services
  • payment processing
  • fraud prevention
  • order production
  • fulfilment and delivery
  • email marketing
  • analytics
  • customer support
  • accounting, tax, and legal compliance

These service providers receive only the information needed to perform their services.

12. When we may disclose information

We may disclose personal information where necessary to:

  • process and fulfil your order
  • comply with legal obligations
  • respond to lawful requests from authorities
  • enforce our terms and policies
  • protect our rights, customers, website, or business
  • prevent fraud, abuse, or security issues
  • complete a business transfer, such as restructuring or transferring operations, where legally permitted

We do not sell personal information.

13. International transfers

Because our website, ecommerce platform, payment processors, fulfilment services, delivery services, email tools, analytics tools, and other service providers may operate internationally, your personal information may be processed outside Estonia or outside your country of residence.

Where required, appropriate safeguards are used to protect personal information when it is transferred internationally.

14. How long we keep personal information

We keep personal information only for as long as necessary for the purposes described in this policy.

Order and transaction records may be kept for as long as needed for tax, accounting, legal, consumer protection, dispute resolution, and fraud prevention purposes.

Customer support messages may be kept for as long as needed to resolve enquiries, maintain records, and protect our rights.

Marketing information is kept until you unsubscribe or ask us to delete it, unless we need to keep limited information to respect your request.

Cookie and analytics data may be kept for different periods depending on the tool used and your consent settings.

15. Your rights

Depending on where you live, you may have rights over your personal information.

These may include the right to:

  • access the personal information we hold about you
  • request correction of inaccurate or incomplete information
  • request deletion of your personal information
  • restrict certain processing
  • object to certain processing
  • withdraw consent where processing is based on consent
  • request a copy of your information in a portable format
  • lodge a complaint with a data protection authority

To exercise your rights, contact us at info@thebusywall.com.

We may need to verify your identity before responding to your request.

16. Your right to complain

If you are in the European Union and believe your personal information has not been handled correctly, you have the right to lodge a complaint with your local data protection authority.

In Estonia, the supervisory authority is the Estonian Data Protection Inspectorate.

You are welcome to contact us first at info@thebusywall.com, and we will try to resolve the issue properly.

17. Security

We take reasonable measures to protect personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

No website, platform, or method of online transmission is completely secure. This is not dramatic. It is just the internet.

18. Children’s privacy

Our website is not intended for children.

We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, contact us at info@thebusywall.com and we will review the issue.

19. Third-party websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content, or policies of third-party websites that we do not control. Please review their privacy policies before providing personal information to them.

20. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will always be available on this page. If we make material changes, we will update the date below or notify customers where required by law.

Last updated: 25.05.2026

21. Contact

For privacy questions, requests, or concerns, contact:

Magick Design OÜ
Trading as The Busy Wall
Email: info@thebusywall.com
Website: thebusywall.com